After 30 years of providing meeting and event management services, Marc Stout decided it was time to get small. He has a very good point too. While I like to have all the information people could possibly need available online, not every business needs to communicate every detail about their operation. Besides, attention spans are at an all time low.

The bottom line is it's better to have a small effective website than it is to have a grand but clunky and outdated website.

No visitor likes a site that is confusing or cumbersome. Keeping things minimal helps you prioritize. There has been a trend toward minimal sites that use single-page design (sometimes called one page sites). While it certainly isn't appropriate for everything, there is something to be said for this minimal approach.

For a single page site to work it has to do the thing it does well. That means attention to detail and incorporating all the modern must-haves. You need a responsive design, SSL, Fast load times, good quality images and concise, relevant content.

We developed two single-page concepts for review. The one that made the cut was the most traditional with a gallery of recent work along with copy to address the who/what/why. It ends with a call to action to contact via a call or email.  It's pretty wonderful in its simplicity. It has all that you need with nothing you don't. Check out the relaunch of


Popular Posts